In The Press: Sustainable Food News

Gluten-free flour maker earns non-GMO label
Steiner’s Coffee Cake of New York expects organic certification of its all-purpose flour

by Sustainable Food News 
July 10, 2017
Steiner’s Coffee Cake of New York LLC said its gluten-free all-purpose flour, also marketed as organic, is now Non-GMO Project Verified.
However, the product is not certified-organic. At least not yet, according to company president Jennifer Steiner Pool, who told Sustainable Food News on Monday that the organic certification process is still ongoing.
The Sea Cliff, N.Y.-based company currently sells four products: all-purpose flour, coffee cake, banana bread and brownies, all of which launched in October, and are manufactured by a Colorado company, which Pool would not disclose but said it maintains organic certification, just not for its flour product yet.
“There’s no reason for us to assume that we won’t get the [organic] label,” Pool told SFN. “We’re very confident that we are not going to have an issue [obtaining organic certification for the flour].”
Pool said only the all-purpose flour, which is marketed as organic on the press release announcing Non-GMO verification as well as on the company’s website, is certified kosher and certified gluten-free by the Gluten Intolerance Group.
Bellingham, Wash.-based Non-GMO Project’s Product Verification Program is North America’s only third-party verification and labeling program for products made according to best practices for GMO avoidance. The nonprofit’s popular “Butterfly” seal is the fastest growing label in the natural products industry representing more than $20 billion in annual sales, and more than 40,000 verified products.

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