Press | Posts | Podcasts

Check out some great recent articles | podcasts | posts featuring yours truly, Steiner’s Coffee Cake of New York.

How It Started: How Steiner's Baking Co. Discovered Its Secret Weapon

Every superhero has their secret weapon, and at Steiner’s Baking Co., ours is the art of crafting the perfect gluten-free recipes. Like Wonder Woman with her incredible agility and strength, our gluten-free treats are designed to wow even the toughest critics with their taste and texture. It all started with a mission: to transform the gluten-free baking landscape with baked goods that delight both gluten-free and traditional palates. From our irresistible German sour cream coffee cakes to our mouthwatering chocolate fudge brownies, Steiner’s has become a beacon of delicious possibilities for bakers and coffee shop owners. Join us as we unravel the story of how Steiner’s became synonymous with exceptional gluten-free baking.

The Engineering of Steiner’s Secret Weapon

At Steiner’s Baking Co., we didn’t just stumble upon our gluten-free success. It was the result of meticulous engineering and countless hours of experimentation. Let’s dive into how we crafted our secret weapon.

Discovering the Perfect Flour Blend

Our journey began with the quest for the ideal gluten-free flour blend. Nanci, our creator in chief, knew that the key to exceptional gluten-free baking lay in finding the right combination of alternative clean ingredients.

Over 40 years, she experimented with countless ingredients, from rice flour to corn meal, each bringing its unique properties to the mix. Through trial and error, and the death of many cakes, she discovered that a blend of rice flour, potato starch, and corn starch created an unbeatable texture .

The breakthrough came when we added a touch of xanthan gum to our blend. This ingredient proved crucial in mimicking the elasticity that gluten provides in traditional baking. As noted in our family history, this discovery was a game-changer for our baking process.

Our perfect flour blend not only replicated the texture of wheat-based products but also enhanced the flavor profile of our baked goods. It was the foundation upon which we built our gluten-free empire.

Conquering the gluten-free challenge

With our flour blend perfected, we faced the next hurdle: mastering the art of gluten-free baking. Our goal was to ensure any conventional recipe could be successfully baked with our flour – that was the true test.

Nanci had to let her baby fly. We let the flour lose with chefs across the country. Countless folks used the flour in their favorite recipes, bread, sweet baked goods and pastas. The reports came in – its a win! How did you do it? It’s a secret.

Transforming into a Gluten-Free Haven

Our success with gluten-free flour blends and baking techniques set the stage for Steiner’s evolution. We were no longer just a bakery; we were becoming a sanctuary for those seeking delicious gluten-free options.

Crafting Delectable German Sour Cream Coffee Cakes

At the heart of our transformation was our signature product: the German Sour Cream Coffee Cake. This traditional family recipe became the canvas on which we painted our gluten-free masterpiece.

Key to our success was finding a full bodied, clean sour cream. This ingredient not only added richness but also helped to keep the cake moist – a crucial factor in gluten-free baking.

The result was a gluten-free German Sour Cream Coffee Cake that became our claim to fame. It was this product that truly established Steiner’s as a gluten-free haven.

Why Our Creations Stand Out

At Steiner’s, we’ve gone beyond simply offering gluten-free alternatives. Our creations stand out in the crowded world of baked goods for several compelling reasons.

Elevating Taste Experience

Our gluten-free treats don’t just match the taste of traditional baked goods – they often surpass them. This elevation of the taste experience sets Steiner’s apart in the market.

We achieve this through a combination of high-quality ingredients and innovative baking techniques. Our proprietary flour blend, for instance, doesn’t just replace wheat flour; it enhances the overall flavor profile of our products.

Take our chocolate fudge brownies, for example. The absence of gluten allows the rich chocolate flavor to shine through, resulting in a more intense cocoa experience. Similarly, our coffee cakes have a lighter, more delicate crumb that many customers prefer to traditional versions.

As noted by our loyal customers, the taste of our products often surprises those who are skeptical about gluten-free baking. This ability to exceed expectations has been crucial to our success.

Trusted by Bakers and Coffee Shops

Our commitment to quality has made Steiner’s a trusted name among professional bakers and coffee shop owners. They rely on us to provide consistent, high-quality gluten-free options for their customers.

Here’s why professionals choose Steiner’s:

  • Consistency: Our products maintain their quality even after freezing and thawing, crucial for commercial use.

  • Versatility: Our baked goods can be served as-is or used as bases for other desserts.

  • Customer Satisfaction: Offering Steiner’s products allows businesses to cater to gluten-free customers without compromising on taste.

Many coffee shops report increased customer loyalty after introducing our products. They appreciate being able to offer premium gluten-free options alongside their traditional fare.

“Steiner’s gluten-free treats have been a game-changer for our café. Our gluten-sensitive customers are thrilled, and even those without dietary restrictions love them.” – Local Café Owner

This trust from industry professionals further cements Steiner’s position as a leader in gluten-free baking.

Welcome to Season 11 of the Troubleshooting Innovation podcast. Joanie Spencer, editor-in-chief for Commercial Baking, is spending this season with Jennifer Steiner Pool, president and creator-in-chief of Steiner’s Baking Co., about how to turn a special family recipe into a commercially viable brand. Sponsored by Puratos.

 

In the first episode, we meet our guest and discover how her grandfather’s hobby led her to become “creator-in-chief” for Steiner’s.

Learn more about this season here, and tune into Troubleshooting Innovation on Apple or Spotify.

Mondelez Internals CoLab SnackFutures Class of 2023
CoLab is designed to build a venture pipeline of early-stage snack brands
  1. This year’s focus is on start-ups that are doing disruptive things to make snacks delicious
  2. Nine participants will receive access to Mondelēz International’s experts, global network, and a $20,000 grant
CHICAGO, May 04, 2023 (GLOBE NEWSWIRE) — SnackFutures, the Mondelēz International, Inc. (Nasdaq:MDLZ) innovation and venture hub, announced the nine start-ups selected to participate in its third cohort of CoLab. 
The start-up engagement program, which launched in 2021, was designed to help build a portfolio of disruptive brands and venture pipeline for the global snacking leader. This year CoLab sought start-ups taking a unique approach to making snacks delicious, focusing on those that can strengthen Mondelēz International’s core businesses, as well as offer the potential to explore new
categories.
 
Mondelēz International

The dawn of a new product, especially in the baking industry, often stems from necessity. Take Glen Cove, NY-based Steiner’s Coffee Cake of New York. After just seven years, the brand is emerging to the masses while simultaneously crafting a family legacy that’s been generations in the making.

Coffee Cake and Box

Take A Fresh Look At Gluten-Free Treats

Steiner’s Coffee Cake of New York, which has been rapidly growing since its official launch in June 2021, is leading the way in the gluten-free products market with their surprisingly delicious gluten-free flour blend and baked goods.
Long Island Weekly
Steiner's cinnamon coffee cake

Steiner's Coffee Cake of New York releases new line of baked goods

Product Snapshot: Your morning cup of joe just found a soulmate.
Meet Jennifer Pool and Nanci Stienre, The mother-daughter team…

Snack Food & Wholesale Bakery

Steiner’s Coffee Cake of NY

Insta Live with Steiner’s Q+A with President Jen Pool

Spokininc

Steiner’s Coffee Cake of NY

Meet Mother-Daughter Duo Behind this Gluten-free Coffee Cake

Newsday

Steiner’s Coffee Cake of NY

How a Long Island Mother-Daughter Duo Founded Steiner’s

Newsday

Steiner’s Coffee Cake of NY

Top Spot at FoodBizLI Shark Tank

Taster, Steiner’s

Steiner’s Coffee Cake of NY

On LocaLI Bred: Steiner’s Coffee Cake of New York

Taster, Steiner’s

Steiner’s Coffee Cake of NY

Steiner’s Named 2018 Most Innovative Emerging Company

Taster, Steiner’s